Frequently Asked Questions

What is Generative Engine Optimisation (GEO)?

GEO is the practice of optimising your brand's content, structured data, and authority signals so that AI answer engines — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — mention or recommend your brand in their generated responses. See the GEO glossary for the full definition.

How is GEO different from traditional SEO?

Traditional SEO focuses on ranking in a list of blue links. AI answer engines synthesise a single answer and may recommend one brand directly — with no alternatives visible. GEO adds signals that AI models use when constructing answers: entity clarity, structured data, topical authority, and citation quality. The fundamentals overlap — good SEO content is also good GEO content — but GEO requires additional measurement and optimisation steps.

Which AI engines does the platform track?

The platform tracks five engines via their official APIs: OpenAI (ChatGPT with web search), Anthropic (Claude with web search), Perplexity (Sonar/Sonar-Pro), Google (Gemini grounded in Search), and Google AI Overviews via DataForSEO. Consumer chat UIs are never used — all measurements are via official provider APIs.

What is Share of Model?

Share of Model is the percentage of relevant AI-generated responses in which your brand is mentioned or recommended, across a defined set of tracked prompts. It is the GEO equivalent of search market share. See Share of Model for the full metric definitions.

How often does tracking run?

Tracking runs weekly by default. A daily tracking pack add-on is available (€60/month) that tracks 10 chosen prompts every day on all engines.

Does the free plan include AI tracking?

No. The free plan provides technical audit, JSON-LD validator, and llms.txt generator for one site. It does not include AI answer engine tracking, which requires paid API calls. AI tracking starts on the Solo plan (€79/month).

Is my data kept private?

Yes. Your brand data, tracking results, and content are private to your organisation. Aggregate, anonymised statistics may be published on the State of AI Visibility page, but only after explicit approval and only for non-identifying metrics.

What happens to my data if I cancel?

Your data is retained for 30 days after cancellation. You can export all your data at any time from Settings → Export. After 30 days, data is permanently deleted.

Does the platform use my content to train AI models?

No. Your content is processed only to generate your tracking metrics and recommendations. It is not used to train AI models, shared with AI providers for training purposes, or used for any purpose other than providing the platform's services to you.

What is the Acceptable Use Policy?

The platform prohibits spam, fake reviews, astroturfing, cloaking, sockpuppet accounts, automated community posting, vote manipulation, paid links without rel=sponsored, and scraping against robots.txt. See the Acceptable Use Policy for the full list. These prohibitions reflect our commitment to building genuine authority — the only kind that earns lasting AI recommendations.